Executive Team

 

 
Crestline Executive Team
Left to right: Steve Hoffrogge (President & CEO), Nicole Nickel (HR Manager),
Scott Sawatsky (VP, Sales & Marketing), Richard Valenti (VP of Operations),
Gordon McLean (Director of Engineering), Greg Muir (VP, Finance & IT)

 

“Crestline is one of North America’s most advanced and innovative manufacturers of custom built ambulances and emergency vehicles and a supplier of special purpose buses.  It has developed an enviable reputation of reliability, flexibility and an unparalleled pursuit of customer satisfaction.  I am very excited to be working with such a dedicated group of employees, supportive stakeholders and an aligned Board of Directors as we continue to drive operational excellence, grow and diversify our business and execute a strategy which allows us to realize our full potential.”

- Steven Hoffrogge, CEO


Steven G. Hoffrogge, B.Sc.Eng, MBA, ICD.D
President & Chief Executive Officer

 

Scott Sawatsky
, B.Comm
Vice President, Sales & Marketing

Steven Hoffrogge was appointed Crestline's Chief Executive Officer in May 2013. Steven comes to Crestline with over 25 years of global industrial manufacturing experience, with a strong background in business and corporate development. Most recently, Steven was Senior Vice President – Business Development for SMTC Manufacturing Corporation, a global provider of product development and advanced manufacturing services, headquartered in Toronto, Ontario. Steven holds a Bachelors of Science degree in Electrical Engineering Technology from Minnesota State University and an MBA from the University of St. Thomas.

Scott Sawatsky joined Crestline in 1989. Over the years Scott has been successful in several positions at Crestline including Materials, Medical Equipment Sales, Customer Service and Bus Division Leader. In 2010 Scott became Ambulance Division Manager and today is Vice President of Sales and Marketing. In addition to a Commerce Degree in Marketing, Scott has also completed several courses in leadership and sales management.




 

Greg Muir, MBA, CMA
Vice President, Finance & IT

 
Richard Valenti, BSc., MBA
Vice President of Operations

Greg Muir came to Crestline in September 2013 as Vice President, Finance and IT. Greg brings to Crestline an outstanding record of accomplishment achieved in a number of highly competitive, lower margin industries where his abilities to set and achieve strategic goals and financial objectives have significantly contributed to profitable growth in both the emerging and well established companies. Greg has held key roles in organizational planning processes, enterprise wide continuous improvement, strategy development and in the development of business analytics which help guide an organization as they look to improve profitability, fund revenue growth, expand into new markets and capitalize on opportunities. Greg holds a CMA, Management Accounting, MBA, Finance and Statistics and BA in Economics.




Richard Valenti joined Crestline in May 2017 as Vice President of Operations. Richard brings 30+ years of experience in specialty vehicle manufacturing holding positions in divisional executive leadership, manufacturing and supply chain, business development, aftermarket product support and program management. Richard joins at a time when we are seeing significant increases in our vehicle manufacturing activities. Richard’s background in effectively leading similar organizations through the process of scaling manufacturing operations, while delivering cost efficiencies, will provide us with key insights and strategies in these areas as he works collaboratively with our entire management team to meet these challenges. Beyond Richard’s vast experience, his credentials include a Masters of Business Administration and Bachelor of Science degrees from the University of New Orleans and Executive Leadership training from Duke University and Thunderbird International School of Management.

     
Gordon McLean, BSc. (Hons), BEng (Hons)
Director of Engineering

  Nicole Nickel, B.Comm
Human Resources Manager

Gordon McLean joined Crestline in fall 2016 as Director of Engineering. Gordon leads Crestline’s engineering team, who are fundamental to the company as we continue to broaden our product lines and lead the industry in innovation. Gordon has extensive engineering leadership experience in both the bus and specialty vehicle manufacturing industries. He holds a Bachelor of Science (Hons) and a Bachelor of Engineering (Hons) in Manufacturing Sciences and Engineering from, Strathclyde University-Glasgow Scotland.
  Nicole Nickel has been with Crestline since 1995. Nicole spent 12 years working in the Human Resources department then seven years as the Executive Administrator and is currently Human Resources Manager. Nicole holds a Bachelor of Commerce degree from the University of Saskatchewan, with majors in Finance and General Business.